Retrospectiva financiera de la empresa “Ferretería Cano” José Cano e Hijos S.C.C., localizada en Quito. periodos 2018-2020

Abstract

The present study was aimed to carry out a financial retrospective on a company called "Ferretería Cano" José Cano e Hijos S.C.C. located in Quito city in order to make correct decisions. The company has been empirically managed, through decisions based on the experience gained in previous years and due to a lack of knowledge about those financial tools that are useful to determine the real situation of a company. In this way, for the elaboration of this study, a situational diagnosis was carried out using the SWOT matrix to know the internal and external environment in which the company is located, sequentially a financial analysis was carried out using the vertical and horizontal analyzes by collecting data from the financial statements for the periods 2018-2020, calculations of the financial indices were also carried out where it was possible to determine the behavior of financial statements in order to come up with a financial plan that provides strategies to improve decision making in the future. As a result, the following could be obtained: The company did not achieve good profitability due to high costs and expenses, it has not obtained beneficial profits, it presented a low liquidity statement due to the lack of enough cash to cover its short-term debts , caused by the problem found in the rotation of inventories, as there are a large number of items that take time to be sold, noting that the use of assets is inefficient, it was also possible to determine that the company depends on its creditors by 80% to carry out operational activities. Company managers are recommended to implement strategies and carry out a permanent financial analysis to make good decisions and thus achieve an optimal growth in the future