Impacto económico de la pandemia por covid-19 en los negocios tradicionales de la ciudad Macas en el año 2020

Abstract

The general objective of this degree work is to analyze the economic impact on traditional businesses in Macas city in the year 2020, as a result of the health crisis due to the COVID- 19, through the application of a survey for the establishment of strategies focused on economic recovery. The bibliographic consultation of several terms was carried out, using a research with a mixed approach, of descriptive and field type, supported by inductive and deductive methods that allowed gathering information to establish the effects of the COVID–19, in traditional businesses in Macas, to maintain operations must comply with the measures for the health emergency generated by the national and cantonal COE, of which traffic lights stand out with clear rules in terms of capacity, use of the mask and alcohol, symptoms were also defined to be considered to isolate the employees of public and private institutions, it was possible to establish the reduction in liquidity, income and profitability of the businesses, many laid off their staff, others stopped comply with its obligations and are at risk to close the business, so marketing strategies were designed focused on improving income, such as: combos or presentation in social networks so that current and potential customers can learn more about the traditional businesses, they are expected to improve their income from its application.