Planificación estratégica para mejorar la productividad y eficiencia de la empresa “Mega Fruits Amazon y Andes S.A” de la ciudad de Latacunga período 2022-2026

Abstract

The main objective of this research project was the elaboration of strategic planning to improve the productivity and efficiency of the company "Mega Fruits Amazon and Andes S.A." from Latacunga city during the period 2022-2026, for the analysis process a survey applied to the 25 members made up partners and other workers from the company and an interview with the president to obtain the desired results, after that it was proceeded to carry out an analysis of the current situation of the company, the internal analysis was elaborated through the evaluation matrix of internal factors (EFI), using the strengths and weaknesses provided by partners and employees of the company, for the external analysis it was applied the PEST analysis, Porter's 5 forces, and the external factors evaluation matrix (EFE), considering the opportunities and threats provided by the partners. With the results obtained, it was determined that there are deficiencies both internally and, in the field, external, which generates as a consequence an unmotivated organization, without a strong organizational culture and without a common vision, causing a stagnation from continuing to evolve and grow, which is why the urgent need for strategic planning for the organization that encompasses all these deficiencies was reaffirmed. Next, a strategic plan was developed in order to restructure the mission, vision, creation of policies, values, structural organization chart, and the formulation of strategies that provide better coordination, order, and efficient competitiveness in the current market are proposed. Once the strategic plan is completed, the predisposition and commitment of the members of the company are expected for its appropriate execution