Plan estratégico para la Cooperativa de Ahorro y Crédito Kisapincha Ltda., agencia Riobamba, periodo 2022-2026

Abstract

The objective of this research was to implement a Strategic Plan for the Kisapincha Ltda. Savings and Credit Cooperative, Riobamba Agency, Lizarzaburu Parish, Santa Rosa neighborhood, period 2022-2026; Through a previous diagnosis, all the problems presented by the institution due to the lack of a strategic plan were addressed; finally, the objective of the study is to satisfy all the needs that afflict the environment of the Savings and Credit Cooperative; For the advancement of the study, the theoretical framework focused on the verification of different authors related to the proposed topic; Meanwhile, through the methodology, the mixed, descriptive approach, and inductive, deductive and analytical methods were proposed; Finally, through the research instruments, surveys and interviews, data and information were collected, in this way it is possible to support and meet the needs through open and closed questions that were raised. In addition, a SWOT analysis was developed through internal analysis such as strengths and weaknesses, the resources that the Savings and Credit Cooperative possesses were identified and in this way differentiate itself from its competitive environment, meanwhile with external analysis, threats and opportunities. It made it easier for us to identify the risks and problems that the financial institution presents by not having a strategic plan. To do this, a direction was made, in which a mission, vision, objectives, goals, strategies were available, which allowed finding all the expected results, so that the institution found its stability and is profitable. Finally, we recommend the development of the strategic plan, the same design faculties in the subsequent proposals that will contribute to institutional growth, promoting instruments to solve all the events that afflict the Cooperative