Planificación estratégica para la empresa Emproservís Ltda. de la ciudad de Santo Domingo para el periodo 2021-2025

Abstract

The objective is to analyze the strategic planning for the company Emproservís Ltda., from the city of Santo Domingo, to contribute to the financial decision-making process for the period 2021-2025. For the present research work, the quantitative and qualitative methodology was used, for which customer surveys and an interview with the company's managers were applied, a diagnosis was made through the SWOT matrix where the following shortcomings are found: the absence of an organic structure, they do not have an updated business website, poorly trained staff. A mission, vision and objectives are proposed with strategic direction towards competitiveness in the market which will allow managers to make better decisions, applying improvement strategies such as a training plan for better performance of each of the collaborators, proposed of strategic alliances with businesses to increase the volume of sales applying appropriate technologies for the commercialization of products and services. It is concluded that strategic planning for the company allows defining the scope of its goals, and establishing the best decision making taking into account the adapted strategies that will change as it grows and positions itself in the market. The execution of the proposal is recommended, it will have a positive impact on administrative and operational management, through correct decisionmaking, improve its organizational structure, optimize its resources to position itself in the market as a competitive company and have sustainable growth. auspicious