Proyecto de inversión para la ampliación y diversificación de la empresa IDY COSMETICS AND MAKE UP, en el cantón La Concordia- provincia de Santo Domingo de los Tsachilas

Abstract

This degree project proposed an investment project for the expansion and diversification of IDY COSMETICS AND MAKEUP aimed at expanding the market, introducing new services and products in the existing store, to improve productivity and competitiveness of the company, for this reason, several tools used to develop this project. The first thing that was developed was a market study through the technique of the survey, where information was collected to determine the tastes and preferences of customers, prices that they would pay, as well as the acceptance they have with the company and if they would like it to expand. Then, the unsatisfied demand was also determined, for which the historical and future demand calculated, as well as the supply. They carried a technical study out to find this project, the technological requirements, the suppliers, the labor to be required, as well as the implements and furniture. After that, a financial study carried out in which an initial investment estimated, the profitability expected for the business, and financial indicators applied, NPV and IRR, which gave us positive results, so it is profitable to carry out this project. The major problem is that because of the COVID pandemic that broke out in the world and in the country, several businesses were affected, IDY being one of them. This brought drastic consequences, such as the change of city, closing for months, which brought losses not only economic, but also customers, forcing IDY to start from scratch in a city with a smaller population and less commercial