Modelo de gestión administrativo-financiero para la empresa “DEEP” del cantón Ambato para el período 2022-2026

Abstract

The objective of the research is to propose an administrative-financial management model for the "DEEP" company of Ambato canton in the period 2022-2026 through the restructuring of the corporate and financial philosophy to improve sales efficiency. The methodology that was applied lies in field research by applying instruments such as surveys to clients, collaborators and a SWOT analysis where it was determined that there was a lack of corporate philosophy, an undefined organizational structure as well as the functions manual, poor management of the accounting process when making the records of purchases and sales of the raw material, determining flaws in the processes caused by poor decision-making, therefore the need to propose a financial administrative management model focused on a mission, vision, values, strategies, and policies according to the processes that are developed in each area. It is concluded that the implementation of adequate accounting management focuses on keeping the accounts correctly in order to develop the horizontal, vertical analysis and indicators to compare the profitability and streamline the operational activities of the company to establish objectives and goals. Accounting management is recommended through the application of financial policies and processes that are fundamental axes to making short or long-term decisions and optimizing economic resources