Plan de negocios para la expansión de ventas de la empresa "La Florcita" del recinto Remijon cantón Alausí período 2021-2023

Abstract

The present study was aimed at increasing the level of sales in a company called "La Florcita" located in Remijon through the development of a business plan for the period 2021-2023, based on primary and reliable information for its development. A sample of 77 people allowed to verify the real situation of the company to be able to correct shortcomings and increase its level of sales and cost effectiveness. To do this, 4 basic components of the business plan were developed such as: a financial, a situational, a technical, and a marketing plan to create strategies that allow positioning of the brand, know the product, its image, distribution, price. In addition, the financial evaluation was carried out showing positive results, one of them is the internal rate of return, which is higher than the discount rate. On the other hand, the NPV is positive and its cost-benefit ratio is 1.21, generating the conclusion that for each dollar invested, the company recovers 21 cents. Finally, it is important that every organization applies a business plan so that its performance in the future may be profitable and improve the path to lead it to success and most importantly satisfy its clients