Elaboración de un plan estratégico financiero para maximizar los recursos de la empresa Fibranet S.A.S en la provincia de Chimborazo, cantón Riobamba para el periodo 2021-2025

Abstract

The present study focused on the elaboration of a strategic financial plan in a company called FIBRANET S.A.S during the period 2021-2025 in order to maximize its economic and financial resources and thus make decisions according to internal needs. A diagnosis of the current economic and financial situation of the company was carried out, implementing research techniques and tools such as observation, a survey applied to the manager, a survey applied to the personnel to maximize the internal resources of FIBRANET S.A.S. It was key to establish strategies, establishing the vision, mission, values, objectives, policies and plans to be fulfilled, which will give a positive direction, thus making the company competitive within the market. In addition to this, various factors surrounding the company were detailed both internal and external through the SWOT matrix in order to know the administrative situation such as: strengths, weaknesses, opportunities and threats in order to analyze them and make decisions according to their needs through a strategic financial plan. It is worth remembering that apart from this, it was established, through the initial balance sheet, a projection of 5 years, since it will help the company to have a vision of increasing both income and expenses when investing or financing. Once the study and elaboration of the strategic financial plan was carried out, the company will be able to apply each of the strategies to help mitigate the problems evidenced and, above all, to help maximize its resources effectively. Therefore, it is important to carry out this proposal as it is a plan that helps to improve the administrative and financial management of the company in a more efficient way, starting from the proposed objectives