Proyecto de exportación de pulpa de uvilla por la empresa procesadora agroindustrial “Mis Frutales” de la parroquia San Luis provincia de Chimborazo hacia la cuidad de Barcelona-España durante el periodo 2016

Abstract

The present research is focused on an export project that will open another door to foreign trade from the company “MIS FRUTALES”, from San Luis parish, Chimborazo province to the city of Barcelona-Spain. A market study was carried out in the city of Barcelona where the exportation is planned to begin, to define the type of consumer of our product according the needs that have been found in the market and its possible apparent potential markets. In order to carry out the export process of “MY FRUITS”, the necessary licenses that the country of destination were analyzed, in order to get access to the final costumer. The accounting system was used to analyze the viability, where it was calculated with real data and good results were obtained, such as the Net Present Value (NPV), which is $ 115,310.14 and the Internal Rate of Return (IRR) of 10.63%, which encourages that the research is profitable and that the company can start the exportation process. It is recommended that this investigation can be considered by the company manager the beginning and with the observation of placing a foreign trade area who will be in charge of all the processes so that this product can go abroad