Plan de negocios para incrementar la rentabilidad de la microempresa “El Salinerito” en Riobamba, provincia de Chimborazo, período 2022 - 2026

Abstract

The main objective of this research was to carry out a business plan incorporating financial strategies for the microenterprise "EL SALINERITO" in Riobamba to increase its profitability and therefore position it in the competitive market. The microenterprise's internal research findings revealed that its profitability was meager. In addition to this, there were other setbacks; for instance, the merchandise output was moderately limited, its organizational structure was disorderly, its marketing plan was developing, and it had inefficient suppliers at the time of providing products. This research followed a deductive and inductive method, and it was essential to use survey, interview, and documentary review techniques. After all this process, it was posible to design and incorporate new investment strategies involving the proper use of investment and current net flow to increase profitability, acquire new products, customer satisfaction, and market positioning. Finally, the microenterprise owner should consider implementing the business plan and the recommendations, These suggestions involve the most appropriate use of resources, better management of the organization, acquisition of a variety of products, optimal customer service, and, above all, the business plan will help you make better decisions