Diseño de un plan estratégico para la empresa Poliproyectos Electricidad del cantón Ambato, provincia de Tungurahua período 2021-2025

Abstract

The development of this study aimed to improve business management by verifying timely information by the owners of the a company called Poliproyectos Electricidad, which applied qualitative and quantitative approaches through a bibliographic research and accurate data collection, applying different levels of investigation such as: exploratory, descriptive and documentary to obtain the pertinent information and resolve the shortcomings presented by the company. In addition, the application of an interview with the general manager and a survey to all the workers with questions that allowed obtaining the results. It was not necessary to obtain a sample due to the limited population. The PESTEL analysis and the evaluation matrix of external factors were simultaneously applied which took part of the opportunities and threats, while for the strengths and opportunities the Potter model was applied. It was also applied a marketing mix to determine shortcomings. Afterwards, the results obtained from both the SWOT and the SWOT determined deficiencies in the administrative area, sales, which has caused a stagnation in the organizational culture and evolution of sales. Therefore, it is necessary to implement a strategic plan so that the company can solve these deficiencies. The study concluded with the elaboration of a complete strategic plan to improve the current situation of the company by providing us the mission, vision, consequently, values, strategic objectives, structural and functional organization chart, functions manual, strategic plans and policies to have a better performance in sales. It was recommended that once the study of the design of a strategic plan is completed, it is expected that the shareholders and manager of the company can adequately carry out its execution