La planificación financiera como herramienta en la toma de decisiones gerenciales en las organizaciones no gubernamentales, Caso: Cruz Roja Ecuatoriana, Junta Provincial de Chimborazo.

Abstract

The goal of this research is to determine the level of incidence of financial planning in managerial decision-making in Non-Governmental Organizations, in the case of the Ecuadorian Red Cross, Provincial Board of Chimborazo, which contributes to obtaining a broad view of the financial economic situation. and management in which the organization is. Through the application of surveys to the board of directors, volunteer coordinators and employees, several aspects of the organization were found and later the hypothesis was verified. where it was concluded that there is a positive relationship between financial planning and the administrative management implemented. That facilitates the optimization of the resources that it possesses. Previously, a situational study of the organization has not been carried out to indicate the economic changes originating from one year to another. Therefore, this study is of great help to the organization. The respective financial analysis of the financial statements of the periods 2014 to 2018 was carried out, such as vertical analysis, horizontal analysis, financial indices, to know the financial situation, and later, determining the weaknesses, a management model was established through the Balance Score Card, and that through the four components that are financial, clients, internal processes and staff growth, allows for growth in its profitability and in the strategic fulfillment of objectives as the Ecuadorian Red Cross.