Plan estratégico para la cooperativa de ahorro y credito Mychimborazo. periodo 2021 - 2025

Abstract

The strategic plan for the MYCHIMBORAZO credit union. period 2021 -2025. The objective was to analyze the situation of current conditions of the credit union to propose strategies to improve financial management. For this research work the quantitative, qualitative methodology was used for which customer surveys were applied to collaborators and an interview with the directors, an internal and external diagnosis, and a SWOT analysis where the following shortcomings were found, absence of own infrastructure, lack of publicity and little promotion, non-existence of written credit policies, lack of variety of financial products, lack of procedures manual. It is proposed an adequate corporate philosophy and objectives with strategic direction towards competitiveness in the market which will allow managers to make better decisions applying indicators that will allow measuring compliance and progress in local development. Carrying out the diagnosis of the situation of the company, through the SWOT tool, the internal and external situation was established, also the problems regarding the lack of a manual of functions were identified, the lack of a strategic direction, liquidity problems due to working empirically, lack of qualified and trained personnel to the activities they perform. It is recommended to carry out evaluations of compliance with the mission and vision to verify the application level through the performance of the collaborators to identify shortcomings or needs to develop corrective strategies to improve the corporate image to offer a variety of services, retain customers and obtain goals set to detect shortcomings, update processes as required