Planeación estratégica para maximizar la eficiencia administrativa y financiera de la escuela de conducción del Sindicato de Choferes Profesionales de Chimborazo periodo 2017-2019.

Abstract

Strategic planning as the process by which the administrative and financial efficiency of the driving school of the professional drivers' union of Chimborazo is maximized for the period 2017-2019. A diagnosis of the Administrative and Financial processes was carried out through a balance score card, the school and financial indicators of profitability and liquidity were contrasted, as well as the administrative and financial processes of the Union 2017-2019, when applying the Balance Score Card it was determined that the greatest threats of the Chimborazo drivers union within from the Financial perspective are: Low Return on Equity, Low Liquidity, High values in accounts receivable. While in the processes perspective; Good Enrollment process, Deficient billing process, Incomplete training process for personnel, Lack of a personnel selection process. Strategies that contribute in the financial area are proposed so that campaigns are carried out at least a month and a half before each enrollment process in the city of Riobamba to increase the number of people enrolled for each class process. To invest in the generation of a new type of license in the institution requires a thorough feasibility study for said project. To Improve flexibility in class schedules for each period. Monitor students who do not pay monthly fees, with a measure of suspension of classes until cancellation.