Plan de emprendimiento para la elaboración de sangría con frutas deshidratadas y zumo de limón liofilizado.

Abstract

The objective of this degree research work was to create an entrepreneurship plan for the elaboration of sangria with dehydrated fruits and freeze-dried lemon juice in the canton of Riobamba, Chimborazo Province. A qualitative-quantitative, exploratory, and descriptive research modality was used with no experimental method. The methods used were inductive and deductive by applying surveys to 203 people aged 18 to 32 years old, considered potential customers residing in the city of Riobamba. It was intended to have a clearer perspective on consumer behavior against the product offered by the organization. The financial indicators that were presented were positive, establishing the profitability of the business by showing a net present value (NPV) of $1,8842,735.16, an internal rate of return (IRR) of 33.6%, and a cost-benefit ratio (C/C) of $1.48.On the other hand, the organization must sell 99,940 bottles of 1-liter sangria to recover its investment and begin to receive profits. At the end of this work, it was concluded that the enterprise is viable because the time to recover the investment is less than five years. For this reason, it was recommended to look for suppliers that provide quality raw materials, thus maintaining a good image of the product to be offered.