Plan de negocio para el centro recreativo “Cabañas Yaku Kawsay” de la provincia de Napo, cantón Archidona que permita el fortalecimiento de su actividad comercial

Abstract

The present study focused on developing a business plan for a recreational center called "Cabañas Yaku Kawsay" located in the province of Napo in Archidona canton, to strengthen its commercial activity. The methodology applied in the first instance was the he diagnosis of the current situation of the cabins. The CANVAS business model was carried out to find out the resources that the cabins have and the posible strategies to increase their commercial activity. Surveys and interviews were applied to the population of Archidona and the employees at the Yaku Kawsay Cabins obtaining as a result the supply, demand and unsatisfied demand to be used in the projections of the plan. Some important elements of this plan were evaluated such as: the strategic, marketing, operating and the tinancial plan and finally the financial evaluation through the net present value, the internal rate of return, the benefit – cost and the break-even point. The inductive method was used, the sample size was determined by the finite population formula and the amount and type of survey required to obtain information was determined. Finally, the respectittconclusions were issued drawn up after completing all the stages and also some recomendations to solve posible problems for the implementation ol the busmess plan