Elaborar un plan de negocios para la empresa “Zoom Productora de Video”

Abstract

The present study focused on the elaboration of a business plan for an audiovisual Company called "ZOOM PRODUCTORA DE VIDEO", located in Alausí, province of Chimborazo, through the analysis of internal and external factors in order to improve the efficiency, effectiveness and the economy of the institution. The compilation of the information was carried out through a survey applied to the population Alausi. For the development of the study, a situational analysis of the company was carried out where the evaluation matrices of the external and internal factors were used with the respective analysis that determined strengths, weaknesses and threats, thus evidencing the lack of an appropriate physical infrastructure for its operations, a poor administrative management and the lack of human resources. Therefore, to provide a solution, a business plan was designed through the implementation of strategies to boost strengths and opportunities and minimizing weaknesses and threats to proceed with the development of a strategic management, marketing, operational, human talent, legal and financial strategies in order to improve the administration of the company. The administrative staff is recommended to socialize and execute this business plan following the strategies proposed to improve efficiency, effectiveness, economy and the administrative management.