Plan estratégico para la distribuidora comercial Bastidas Villacis Basvimart Cía. Ltda., del cantón Riobamba, provincia de Chimborazo, período 2021 – 2025

Abstract

This research work is focused on the design of a strategic plan to improve the administrative-financial management of Distribuidora Comercial Bastidas Villacis Basvimart Cía. Ltda. located in Riobamba canton of Chimborazo province, during the period 2021-2025. By means of which, during the development of the investigation, the following instruments were applied: surveys directed at employees and an interview with the General Attorney of the distributor in order to know the real situation, the shortcomings and limiting factors to consequently perform a comprehensive situational analysis with all elements previously collected, applying a study to the factors of the macro environment (PESTEL), the Porter analysis and the Value Chain, allowing the construction of the SWOT Matrix based on this. After the analysis of the SWOT, it was reflected the lack of knowledge in the direction and administration, diffusion and business commitment by the staff towards the fulfillment of the goals of the organization, in addition to the lack of manuals and plans, which has limited their participation and growth in the market. In this way, strategic objectives framed in the design of programs have been proposed, projects and budgets that guide and direct management efficiently administrative, sales, effective communication channels, proactivity, commitment and business image. Therefore, managers and employees of the company are advised to commit actively to participate in the achievement of the vision and objectives proposed, with a continuous evaluation in the development of tasks and processes stipulated in each area and finally conducting market studies that focus on the generation of innovative strategies and ideas that allow a greater positioning in the face of competence.