Diseño de un plan de negocios para la Asociación de Productores Lácteos del Carchi, parroquia San Gabriel, cantón Montúfar, provincia del Carchi

Abstract

The design of a Business Plan for the Association of Dairy Producers of Carchi, San Gabriel Parish, Montufar Canton, Carchi Province, was aimed at creating the necessary operating conditions to achieve adequate administrative performance and proper commercial and financial management. For the development of the research we used surveys to the population and an interview with the president of the association, through the surveys we established the demand for dairy products by those who consume them where it was determined that 73% of those surveyed consume cheese, the characteristics that customers consider when purchasing the products, the price they would be willing to pay and the means of marketing of their preference, through the interview we learned about the inadequate administration of their economic resources, the absence of a business philosophy and poor business management. A market study was conducted where the unsatisfied demand of the product was determined, in addition to creating a logo and slogan that represent it, the optimal location of the plant was sought and the requirements of machinery and equipment necessary to develop its activity, then the administrative study was defined in which guidelines were created for the association and achieve better decision making, in the financial study the financial statements were presented, break-even point and indicators such as: the Net Present Value (NPV) whose result was of 347,587.83, the Internal Rate of Return (IRR) showed a percentage of 31%, while the Benefit/Cost obtained was 1.63 USD. Therefore, it was concluded that the project is feasible and that by implementing the activity the partners will receive economic benefits in the future