Plan estratégico para la empresa Ral Sanz del cantón Ibarra de la provincia de Imbabura, periodo 2020-2024

Abstract

The implementation of a strategic plan for a company called "RAL SANZ" located in Ibarra city, during the period 2020-2024, was aimed to properly manage and improve the company through the application of strategies and research tools such as: interviews and surveys to identify the current situation of the company and the aspects that should be improved, while the surveys helped to identify that 70% of employees feel free to mention what is really happening with the organization, so they said that training should be a priority to be applied, either in the use of machinery and sales. The present study is based on a macroenvironment study helped by the Pestel diagram, microenvironment and the internal environment of the company, all of this through matrix analysis that has helped to formulate strengths, opportunities, weaknesses and threats. The main problem of the company is an inadequate management, a lack of training, and illiquidity, all of this occurs due to the absence of a budget plan to follow during the fiscal year, along with inadequate decision making processes. For this reason, the company is recommended to implement the proposed strategic plan along with a training program which will help the company to improve and obtain positive results.