Plan estratégico para la microempresa “Tajale”, del cantón Riobamba, provincia de Chimborazo, periodo 2021-2025

Abstract

The objective of this research work was to design a Strategic Plan for the microenterprise "Tajale", of Riobamba Canton, Province of Chimborazo, period 2021-2025, which it will allow improving its competitiveness and efficiency. The research was conducted through the use of deductive, inductive and analytical methods, in addition to the observation in the facilities of the microenterprise, an interview was conducted with the manager, an employee and customer surveys that allowed gathering information to know the situation of the microenterprise, where it was detected that it does not have a strategic plan for a better direction of the same, which allows it to meet strategic objectives. Likewise, for the situational analysis, the internal and external factors of the environment were analyzed, where it could be evidenced a strong competition in businesses that commercialize machinery and supplies, also new enterprises dedicated to the customization of sublimated products, lack of control and storage of goods and little recognition of the brand, with this a SWOT Matrix was structured where later strategies were developed to reduce shortcomings through the invigoration of the strengths and opportunities that it presents. It is recommended to consider the implementation of a strategic plan detailing the mission, vision, business values, structural organization chart, policies, strategic objectives and an Annual Operating Plan with a budget of $3360.00, which will be useful to generate greater competitiveness and efficiency in the microenterprise.