Plan estratégico para mejorar la rentabilidad de la constructora y consultora Copalausa Cia. Ltda., periodo 2019-2024

Abstract

The strategic plan to improve the profitability of the construction and consulting company COPALAUSA CIA. Ltda., period 2019-2024. The objective was to analyze the situation of the current conditions of the consulting company in order to propose strategies to improve the financial administrative management. For this research work the quantitative and qualitative methodology was used, surveys were applied to employees, customers and an interview with the manager, an internal and external diagnosis was made and a SWOT analysis where the following shortcomings were found: lack of administrative structure, selection and recruitment process not properly defined, no promotion and advertising programs, duplication of functions, some aspects are handled in an empirical way, lack of knowledge of the corporate philosophy. A mission, vision and objectives with strategic direction towards competitiveness in the market are proposed, which will allow managers to make better decisions, applying indicators that will allow measuring compliance and progress in local development. A diagnosis of the company's situation was made using the SWOT tool to establish the internal and external situation and to identify problems related to the turnover of operating personnel, the lack of a strategic direction, liquidity problems due to empirical work, and the lack of qualified and trained personnel for the activities they perform. It is recommended to carry out evaluations of compliance with the mission and vision to verify the level of application through the performance of the collaborators in order to identify shortcomings or needs that may arise to develop corrective strategies to improve the corporate image in order to offer a diversity of services, build customer loyalty and obtain greater economic income.