Plan estratégico para la empresa comercializadora de electrodomésticos “Electroparc” de la ciudad de Riobamba provincia de Chimborazo, durante el periodo 2021 – 2025

Abstract

The objective of this research work was to develop a strategic plan for the appliance trading company "ELECTROPARC", which guarantees the improvement of business management and increase of the profit margin to guarantee the productivity, efficiency of operations, and the achievement of business objectives. To develop the investigative study, several previous visits to the entity were used to know the administrative structure; In addition, an interview was applied to the highest authority and surveys to clients and staff to establish a SWOT matrix; On the other hand, a review has used the documentary to know the products and sales strategies of the entity. For the which, a series of deficiencies were identified, such as the company does not have strategies defined, the staff is unaware of the business philosophy of the organization, does not have strategic objectives, and inefficient administrative-financial processes, which causes a proper managerial decision making. As final results, they highlighted that the entity has several strengths and opportunities to improve procedures administrativefinancial to reduce or neutralize the weaknesses and threats that the organization faces daily. It was concluded that the strategic plan must establish actions preventive and corrective actions based on its mission, vision, objectives, and policies to guarantee cost-effectiveness. The implementation and socialization of the plan were recommended to the highest authority all the personnel of the entity to allocate in rational and optimal business resources.