Modelo de negocio para el taller Mecatronika Automotriz de la ciudad Zamora – Ecuador

Abstract

The objective of this research was to design a business model for the Mecatronika Automotive Workshop in the City of Zamora - Ecuador, based on the development of indicators that allowed to provide better service to customers. A descriptive and documentary study of a cross-sectional type was carried out, the manager was also interviewed where surveys were applied to the owners of vehicles in the city of Zamora. In addition, the SWOT was analyzed, which made it possible to determine mainly weaknesses and strengths for the development of this business model. The main results focused on the need for an effective organization and accept the recommendations made by different authors in the financial area. A business model proposal was developed using the Canvas methodology to offer adequate structural planning that allowed the financial development of this company. It was possible to identify that the company works empirically, requiring a business model for effective programming both in its administrative and financial functions. The use of the proposal of the present model is recommended because it will allow the innovation of the organization where the present study was carried out.