Proyecto de factibilidad para la transformación de la tienda “Víveres la Vecina” en supermercado en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research work called feasibility project for the store renovation “Víveres la Vecina” into a supermarket in Riobamba city, Chimborazo province, to boost the city economy by marketing different products of mass consumption products such as groceries, meat, vegetables, fruits, dairy products, and among others. The method was the direct observation technique, the survey to potential customers (economically active population in Riobamba city) and an interview to the business owner to identify its needs, where we determined the product’s acceptance degree, the supermarket opening, tentative prices. We conducted a market, technical, legal, administrative and a financial study to determine the demand to cover 5% of the pessimistic scenario, which is 493,438 products offered in the first year; an optimum size of the plant and its location; company’s vision and mission; investment, financing, financial statements and indicators, respectively, resulting in an income in the first year of $406,527.84 with a profit of $24,612.65, a discount rate of 9.5%, a discount rate of 9.5% and a profit of $24,612.65, with a discount rate of 9.5% and a discount rate of 5.5%. 65, a discount rate of 9.46%, positive NPV of $62,424.79, an internal return rate of 44.93%. The investment recovery period of 2 years and one day, and a project break-even point of $1,145,447.71. Finally, the project is viable, it will help the city’s economy and development dynamization. The results are positive, and we recommend executing the investment.