Proyecto para la implementación de un centro de acopio de miel de abeja en la ciudad de Macas, provincia de Morona Santiago.

Abstract

This study aims to install a honeybee collection center in Macas to improve commercialization and distribution conditions of local beekeepers. There were applied deductive and inductive methods, focused on a quali-quantitative approach, based on field research techniques, such as: direct monitoring of local stores and markets; document review to develop the theoretical framework; an inquiry for both producers and consumers; and an interview to the producers to know the activity details. It was established the objective market and the inquiry sample size, which was about 372 people. The information obtained was about the request, offer and unsatisfactory request. As a result, it was determined that 73% of population consume honey; 54% affirmed that prefer 250 g. honey jars. To determine the installed capacity to meet the unsatisfactory demand, it was encountered that this study has 15% of capacity, producing 5,400 kilos annually, which means 11,664 units of 250 g. The project investment is about $ 56,875.79 and the working resources is about $ 27,865.79. The Net Present Value is about $ 10,480.79 and 20% IRR. In conclusion, the cost-benefit ratio for each dollar invested is about $ 0.21 cents, which demonstrate the project viability and feasibility. It is recommended conducting a research at a national level to expand the local honey market.