Diseño de un plan estratégico de la Cooperativa de Transportes en Taxis la Cerámica, de la ciudad de Riobamba, periodo 2021 - 2025

Abstract

We developed the present research work with the primary aim of designing a Strategic Plan for the Cooperative in Taxis La Cerámica, since we consider it all the positive benefits that this administrative tool can give to the institution and contribute to develop of its activities. For which, we worked with a method with a qualitative-quantitative approach, through a descriptive design, non-exploratory level; using deductive, inductive, analytical, and synthetic methods, which helps with the process of the information got through the research techniques and their respective instruments. To get results such as customers preference on the transportation service and their perception and acceptance of the services offered by the Cooperativa La Cerámica, all this to focus and design the strategic objectives to be met as an organization and the activities for compliance. This leads to the plan design that facilitates the execution of the activities to get better results and to implement actions in the short and long term to support this tool application. Thus, concluding that the organization is part of a formal system of provision of a basic service (transportation) for the population, so it must have administrative tools to improve the quality of its service and the customers´ preference.