Proyecto de factibilidad para la creación de un supermercado de productos de consumo masivo en el cantón Guano, provincia de Chimborazo

Abstract

The objective of the present study was to propose a feasibility project to create a supermarket for mass consumption products in Guano, province of Chimborazo in such a way that familiescould have a single place to buy their products at the best price. It is worth mentioning that the implementation of a supermarket will promote the development of commerce seeking the business opportunity that is oriented towards the consumption required by families andtherefore create new job oportunities, which will help with the economic and productive growthof the canton. The survey was the method applied for the market study in order to know the level of acceptance about the creation of a new supermarket and its products. A technical, legaland administrative study was carried out in which the location, size and distribution of the company was determined. Through the economic study and the financial evaluation of the company, income, expenses and profits were determined. With the financial indicators, a positive NPV (net present value) of $ 287.23 was obtained, that is, there will be profits, an IRR(internal rate of return) of 8%, a recovery period of the investment of 4 years and 1 month , anda cost benefit ratio of $ 1, 01. It is concluded that the project is viable for the next five years ofuseful life. It is recommended to carry out another study once the period of years of useful lifeof this project has ended.