Desarrollo de una planificación estratégica para la empresa “Semprovec” provincia de Chimborazo cantón Riobamba, período 2020-2025.

Abstract

The present study entitled development of a strategic plan for the company "Semprovec" headquartered in the province of Chimborazo, Riobamba canton, period 2020-2025 is aimed to generate a fundamental tool for better decision-making processes, improvement of the administrative management, business development through an interview applied to the CEO of the company, surveys applied to the company's staff and its clients which was fundamental to develop an analysis of its internal and external factors (SWOT) to be aware of the current situation of the company. This analysis determined that the company lacks an established strategic plan, a marketing plan, qualified employees and a poor work environment, also, the company lacks of the main elements of a plan such as: mission, vision, values and policies, organizational and functional structure, strategic objectives and strategies according to the company's needs. The research allowed to install a business philosophyaccording to the company, strategies and objectives were also designed that involve all areas and dimensions of the company itself that allow improving administrative management and development business. Therefore, it is recommended that the company implements a strategic plan as it is a fundamental tool to make better decisions, obtain competitive advantages over the competition and guarantee the permanence of the company in the market for the years to come