Proyecto de factibilidad para la creación de una empresa dedicada a la industrialización y comercialización de la papa congelada del cantón Quero provincia de Tungurahua.

Abstract

The objective of this research work was to analyze the feasibility for the creation of a new frozen potato company located in the Quero canton. The research was carried out through a market study with the application of surveys to the population of Quito and Ambato cities. It was in order to establish the target market and the existing competition of the market. The research approach was mixed. It means, quantitative and qualitative, since quantitative factors in relation to the financial study and qualitative aspects such as the profile and functions of the workers to be hired were analyzed. Also, the level of the investigation used was descriptive and field. And the type of study was exploratory and descriptive. Among the results obtained, the current potato production was identified, which were classified as opportunities, threats, strengths and weaknesses. With this information strategies were established through the crossing of variables within the SWOT matrix. Furthermore, the technical and the financial study was carried out to determine the investment, income statements, cash flow, which allowed the calculation of the indicators. The initial investment required is $ 366.455,41. The indicators used in the financial evaluation obtained a Net Present Value (NPV) is of $ 496,751 and an Internal Rate of Return (IRR) of 23.67%, with a recovery period of the investment of 2 years and 11 months. The Cost-Benefit Ratio is of $ 1, 56. Finally, the balance point is 143.679 units in the first year. It was concluded that through the studies carried out the size, location and optimal distribution of the plant were determined. Once the sensitivity analysis has been carried out, it is determined that the project is viable and profitable, consequently, it is recommended to invest in the project.