Plan de negocios para la empresa Tecno Industrial en la ciudad de Ambato

Abstract

The present study called a business plan for Tecno Industrial company headquartered in Ambato city pretended to establish a diagnosis on internal and external factors of the organization to verify the real situation of the company as well as to update information on the business environment, for which several studies were applied to know the reality and establish a system of administrative processes which will allow planning, organizing, directing and controlling the company. As for the methodological study, inductive and deductive methods were applied, also, techniques and instruments such as surveys and interviews, which helped to collect information to elaborate a proposal. The research was based on the approach of segmentation, positioning and differentiation strategies that will allow to attract more clients through marketing. As regards the market study, it was considered that within the field of industrial mechanics the market is not saturated. In conclusion, the preparation of a business plan will implement strategic, administrative and financial planning showing that the project is feasible as the return indicates a NPV of $ 270,875.46; IRR of 44.97%, finally, in CR / B of $ 2.15. Therefore, it is recommended to implement this proposal since it will not only improve the financial situation of Tecno Industrial but it will also encourage its members to keep innovating for the future.