Diseño de estrategias financieras para promover el desarrollo económico local en el sector empresarial de la ciudad de Riobamba

Abstract

The present study aimed to design financial strategies to promote local economic development in the comercial sector of Riobamba city. To do this, the following methods were applied: The inductive method to obtain information and thus detect problems; the deductive one to reach logical conclusions and analytical to analyze what is happening in our economic environment and the impact it has within the business sector. For this study, an interview was applied to the president of the Riobamba Chamber of Commerce and a survey applied to the business sector of Riobamba city, which determined that Riobamba is not a commercial city since most of the existing companies belong to the service sector, besides there is a lack of support for entrepreneurs and a shortage of economic resources. For the aforementioned techniques, instruments such as: an interview guide containing questions and important aspects to the interviewees and the questionnaire with structured questions were applied to the business sector. In the proposal, an analysis of local economic growth and development was carried out, determination of variables and a strategic diagnosis of the business sector, this allowed to raise financial strategies in order to promote local economic development in the business sector and boost companies in Riobamba city to become more competitive within the market and improve the economic stability in the canton. Therefore, it is recommended that this design of financial strategies could be applied as a guide for decision making processes.