Diseño de un plan estratégico para la operadora de turismo Dream Paradise Cía. Ltda., del cantón Baños de Agua Santa, provincia de Tungurahua, período 2020-2024

Abstract

The present study called design of a strategic plan for the Tourism Operator Dream Paradise Cía. Ltda headquartered in Baños de Agua Santa canton, province of Tungurahua, period 2020- 2024 aimed to propose optimal guidelines about economic and financial resources. To develop the plan, inductive and deductive methods were considered through surveys applied to employees, an interview with the CEO and a situational analysis of the company, resulting in the lack of immediate customer service, poor innovation in relation to tourist packages, weak advertising, lack of instruments needed to perform daily activities and the absence of sales training programs. Therefore, the need to design a strategic plan that allows the dynamization of service provision through strategies and the creation of the institutional philosophy to meet institutional objectives with profound knowledge about the business and a suitable work environment. In conclusion, this strategic plan presents several implementation strategies to revitalize the tour operator service, pointing out the objectives to be achieved, the proposed goals and the activities to be carried out by each employee with the respective budget with the purpose to provide a quality service to meet customers needs. It is recommended to implement these strategies in order to achieve the objectives and goals set in order to stimulate the service at Dream Paradise and thus promote the continuous growth of the company.