Proyecto de inversión para la implementación de una sucursal en el cantón Cevallos de la empresa Ing.Cars-Solution de la ciudad de Ambato, provincia de Tungurahua.

Abstract

The objective of this study consisted in the design of an investment project for the implementation of a franchise called Inge Cars Solution Company, in Cevallos cantón, Ambato city, province of Tungurahua, for which an economic and financial diagnosis of the company was obtained. According to the population of Cevallos cantón, it was determined the sample size of 367 surveys and it was possible to collect the necessary data through an interview with the company's board of directors, the qualitative method allowed obtaining information through the direct observation of the market and the quantitative method allowed to determine the project costs and magnitude. The results of the surveys determined the acceptance for the productive unit of services by 81% in general, implying a huge demand for the products provided by the company Inge Cars Solution located in Ambato city. The investment is about $ 122,000, and the income and expenses projected in cost sales is up to $ 82,800.33, which generated a positive net present value of 151,759.17, an internal rate of return of 50%, a payback period of 1 year 8 months and finally, the ratio for each dollar invested, a recovery of $1.24. It was concluded that the project is feasible and viable as it guaranteed the profitability of resources in a period of time. It is recommended to execute the project according to the financial evaluation determined through financial indicators along with innovating ideas to meet customer needs.