Plan de fortalecimiento organizacional para la empresa de lácteos Ilapeñito ubicada en la provincia de Chimborazo

Abstract

The organizational strengthening plan for a dairy product Company called Ilapeñito headquartered in the province of Chimborazo is aimed to improve the company's internal procedures. The methodology us ed in the research project is based on the collection of information through interviews applied to the manager and surveys applied to the employees and clients of the company. These research techniques allowed to verify the existing weaknesses, strengths, opportunities and threats that affect the company. The main elements of the strengthening plan allowed the elaboration of the mission, vision and objectives of the company, initially through a diagnosis based on the SWOT analysis to known its structure and the available resources of the company for the development of its productive projects. The proposal is based on the design of an organizational strengthening plan in such a way that its implementation allows to determine an integral vision of the processes, functions and activities developed by the company. This allows to achieve a competitive value and a better position in the market. With the determination of productive projects, some strategies are determined to make effective decisions