Plan de contingencia comercial de recuperación de clientes, facturación y ventas por crisis generada del covid-19 aplicado a la empresa Plasticaucho Industrial S.A. de la cuidad de Ambato, provincia de Tungurahua

Abstract

This degree work called commercial contingency plan for the recovery of clients, billing and sales due to crisis generated by covid-19 applied the company Plasticaucho Industrial S.A. from Ambato city, Tungurahua province, it aims to recover customers who closed their businesses due to the problem of the pandemic. In addition, to increase sales that were affected by the pandemic. For this purpose, techniques were used such as observation which helped gather information necessary to carry out an analysis of sales that occurred in the last four years, in the same way, a questionnaire was used with different questions directed to the sales, credit, and collection areas, to evaluate the management of the sales area and to obtain evidence of charges by the sales area, credit, and collection and thus obtain evidence to implement a business contingency plan. The evidence that was found was unfavorable since there was no control, before the eventual problems caused by the pandemic, which led to the dismissal of several collaborators and the drop in their sales for this year, although mechanisms were implemented to a collection of customer invoices, they had problems because a large part of the product or customers chose to order them in a better percentage. This motivated the development of a Business Contingency Plan which has the security measures established to this type of natural inconvenience, implementing ISO 22301 on the business continuity so as not to decline in sales and not choose to fire employees by having drawbacks with the liquidity of the industry.