Plan estratégico para la empresa familiar hostería Vista Hermosa, cantón Guano, provincia de Chimborazo, periodo 2020 - 2025

Abstract

The present study aims to develop a strategic plan for a company called Hostería Vista Hermosa, located in Guano, province of Chimborazo, period 2020 - 2025. The research was carried out in order to strengthen the management, administrative, operational processes of the company to promote short and long term results. The methods used for the present investigation were the direct observation, an interview to the manager of the company, surveys applied to clients (tourists) and the working staff of the institution. The qualitative methodology allowed to describe the problems that the institution faces. The organizational and administrative structure was developed through an internal analysis and a SWOT matrix showing the absence of empowerment about the business philosophy by the collaborators, empiric decision making processes, the lack of a manual and training plans for the staff according to their functions. For the development of this proposal, a strategic planning was developed according to the institutional needs developing a business philosophy and some strategies were set to provide a better service to tourists and the financial evaluation that allows the company to improve its management. It is concluded that Hostería Vista Hermosa lacks of the evidence and the adequate control to support a proper diagnosis about its current situation as some activities are empirically managed. The company is recommended to implement technical control strstegies about information collection processes in benefit of the institutional development to support the organizational management in short and long term decision-making processes.