Plan estratégico para la compañía de transportes Pañayacu S.A de la parroquia San Roque del cantón Shushufindi, provincia de Sucumbíos periodo 2020-2025

Abstract

The present research project about a strategic plan for a heavy cargo transportation company called Pañayacu S.A, located in Shushufindi canton, San Roque parish, aims to develop a strategic plan to improve the competitiveness of the company. The research methodology is based on interviews applied to the CEO, as well as surveys applied to the its associates along with the preparation of the SWOT matrix, competitive profile matrix (MPC), evaluation matrix of internal factors (MEFI), evaluation matrix of external factors (MEFE) and the MRG matrix that allowed to verify the current situation of the company. It was determined that the administrative staff is unprepared for both the administrative and marketing areas; as a consequence, this limits the continuous development of the company. Therefore, it requires marketing tools that contribute to improve its presence within the market as a heavy cargo transportation company. This proposal is based on the creation of strategies that allow the company to be more competitive by generating actions to improve the positioning of Pañayacu S.A, within the cantonal and provincial market. The total implementation of the projected plan is recommended not only for the reduction of deficiencies, but also to make correct decisions oriented to reach the goals.