Plan de geomarketing para fortalecimiento de servicio al cliente de la Empresa Metropolitana de Pasajeros Quito, en el período 2019.

Abstract

A Design of a Geomarketing Plan for the strengthening of Customer Service of Empresa de Transporte de Pasajeros Quito during the period 2018 was carried out, an analytical research design was applied since the dependent and independent variables which can be compared, research according to the mixed type approach, qualitative and quantitative with 374 users, nationals, foreigners, university students, professionals and senior citizens who use the transport of Empresa de Pasajeros Quito, who were surveyed during rush hours. It can be observed that a large percentage of users between 25 and 36 years old that belong to the digital era consider that it is necessary to implement the Geomarketing Plan with georeferenced digital maps, therefore it is concluded that the Geomarketing Plan with electronic signage allows to practice a social marketing with its SOLOMO, social, local, mobile strategies to provide information to users on streets, avenues, routes of Empresa de Pasajeros Quito and visualize in georeferenced maps of the stops, tourist sites, public or private entities. When the data is uploaded to the Arcgis platform, no internet is needed to search the information, in turn can be sold advertising space for public and private institutions brand, in electronic signage so you can charge a fee to display the brand in the consumer's mind.