Diseño de un plan de negocios para la empresa TE&TE Tecnología Electrónica y Telecomunicaciones Ecuador en el cantón Riobamba, provincia de Chimborazo, período 2019-2021

Abstract

The development of a business plan for the company TE&TE Tecnología Electrónica y Telecomunicaciones Ecuador, term 2019-2021, aims to improve the administrative management and commercialization. Through some applied research tools such as interviews and surveys, we were able to find out how the management has been carried out and the problems that have been faced by the company. These surveys allowed us to know the supply, the demand, and the competition. Thanks to these aspects, it was found out that 52% of the population requires computer equipment. This study is based on a situational analysis, which was carried out on the company through the application of the SWOT and PEST analysis, which served to determine the strengths and weaknesses of the company to be able to know its environment. The problems go as follow: it is a company that has been in the market for one and a half year, it lacks of a large portfolio of clients and has limited capital for investment. After the financial evaluation, it was possible to analyze 46.76% of the IRR and $ 90,519.22 of the NPV, these figures allowed us to know that the planned capital investment is feasible. To do this, it is advisable to implement and socialize this business plan so that all collaborators are committed and know the direction they should follow to reach the goal