Diseño de un plan estratégico para mejorar la gestión financiera de la Unidad Educativa El Despertar de la ciudad de Riobamba en el período 2020 – 2024

Abstract

The "Design of a Strategic Plan to improve the financial management of Unidad Educativa El Despertar of the city of Riobamba in the period 2020 - 2024" is research whose general objective is to improve the financial management of the educational institution through a truthful, practical, and feasible plan. The research was carried out through the implementation of a survey to the employees of the educational unit, and the interview was also directed to the rector of the institution in which the main shortcomings were determined: working empirically in accounting, lack of training of employees, and lack of planning based on the improvement of financial management, so the total population surveyed expressed the great need to implement a strategic plan to improve the financial management of the educational institution. The diagnosis found could be identified through business and ontological coaching, since the institution did not provide us with income statements and balance sheets, which could be evidenced that the lack of training in teachers and employees, the organizational capacity to generate a work environment, and improve the quality of service were their main shortcomings, so that their clients preferred other institutions and did not obtain the resources within the established time frame. Based on these results, I have developed the following research proposal, starting with a diagnosis of the real situation of the Educational Unit, starting with this analysis, different strategies were established to implement the mission, vision and reform the structural organization chart. It is recommended that the institution's management propose the application of this research since it adopts a strategic plan, which will allow the visualization of the action plan, the fulfillment of strategies and goals, the achievement of financial objectives, and the improvement of financial management