Plan estratégico para la fundación de ayuda social “San Juan Bautista” del cantón Mocha, provincia de Tungurahua, para el periodo 2019-2024

Abstract

The present study called Strategic Plan for the “San Juan Bautista” a Social Aid Foundation located in Mocha canton, province of Tungurahua, period 2019-2024, aimed to improve its sustainability and administrative management. The methods used for the research were the direct observation, an interview applied to the president of this foundation, surveys applied to its members and workers. The qualitative methodology allowed to describe the problems that the institution is going through. The SWOT matrix was carried out which determined that the main problem that affects the institution is the lack of a strategic plan to follow a clear direction to achieve a sustainable development. Some strategies were proposed to achieve the sustainability of this foundation in order to improve its administrative management along with a strategic direction, where the mission, vision, policies, objectives to be achieved and an organization chart were proposed. According to a situational analysis, it was determined that the institution reflects more weaknesses than strengths and opportunities, that is why, pertinent decisions are not made which should be assessed by its managers; for the development of viable alternatives to improve its administrative management. Therefore, the president of the institution is recommended to adopt and adequately socialize this strategic plan with his entire staff, so that they follow a clear direction towards its sustainable growth in order to make responsible decisions