Diseño de un plan de negocios para la empresa “Muebles mi Estilo” del cantón de Riobamba, provincia de Chimborazo

Abstract

The present study aims to design a business plan through a market analysis to make the best decision to increase profitability in a company called Muebles Mi Estilo, located in Yaruquíes, Riobamba canton, province of Chimborazo. The study began with an internal and external analysis that allowed to know the current situation of the company, an interview was carried out with the owner of the company and a survey that was applied to the economically active population of Riobamba city, that represents the demand. The execution of the study is based on a mixed approach, a qualitative approach by observing the internal and external processes of the company and a quantitative approach through the relationship among the variables to design a business plan according to the needs. In the operational management, the necessary material resources, the production capacity and the factors that influence the adequate distribution of the company were analyzed. For the human resources department, a structural organization chart was developed and the functions of the staff were detailed, whereas in the legal department, the legal information, requirements and necessary permissions for the proper functioning of the company were analyzed. Finally, for a financial management, a total investment of $ 82,950.72 was determined, and the payback period of the investment will take 2 years, 10 months and 4 days. The financial statements determined the financial indicators, resulting in a Net Present Value (NPV) $ 39,742.94 of profitability, the Internal Rate of Return (IRR) of 30% and a Profit / Cost Ratio of 2.83. The company must carry out a situational diagnosis at least once a year in order to move forward, correct mistakes and position the brand within the market