Plan de negocios para la empresa Rose Success Cía. Ltda., cantón Latacunga, provincia de Cotopaxi, para mejoramiento económico y financiero, periodo 2020

Abstract

The present business plan is aimed at the economic and financial improvement of a company called Rose Success Cía. Ltda., located in the parish Tanicuchi, canton Latacunga, province of Cotopaxi during the year 2020. To carry out this research project, different research tools and methods were used, such as the observation, which allowed to detect existing problems and a survey to collect information needed to establish possible solutions. With this information, the SWOT analysis was carried out and the socio-organisational analysis of the company. As a result, it was possible to detect that the company faces a series of problems starting from the moment it grows roses to the processing mode for further exportation, identifying that in the cultivation area there exists a large number of roses suffering from diseases that must be controlled. Similarly, in the post-harvest area, there was evidence of the existence of a deficient manipulation of rose´s nets in the reception area as well as in the classification and packing process. The business plan developed proposes adaptations to the current organic situation of the company. The marketing plan proposes strategies to improve the product starting from the quality of each rose stalk to the way the product is presented to make it more competitive in the international market. The financial economic plan contributed to the analysis of the investment against projections through economic indicators with the NPV, the IRR, and the recovery plan. Therefore, it is recommended to apply the project taking into account all the strategies in order to offer the international market a product that satisfies the customer needs