Planeación financiera para la estación de servicios “Gasolinera San Francisco” cantón Penipe, provincia Chimborazo, período 2020-2022

Abstract

This research project denominated financial planning for the Service Station "Gasolinera San Francisco" on the canton Penipe of the Chimborazo province, for the period time 2020-2022, has a purpose to strengthen the financial structure of the company. The research methodology was based on a quantitative and qualitative approach, through situational diagnosis, on the application of surveys, to managers, workers, and regular customers of the gas station. The sampling was carried out with 95% reliance to obtain relevant information on the performance and the current situation of the gas station; the sampling results were validated with statistical tools, also SWOT analysis, financial evaluation, and application of financial ratios were performed. The proposal took into consideration the financial baseline to propose strategies to strengthen the financial structure in the period from 2020 to 2022. Thus, a POA was detailed and an increase in profit was demonstrated with the measures proposed, besides, favorable results were obtained in the respective projections of the financial statements, which determined an increase in sales of 6.90% with a monetary profit of $ 61,470.97 for the year 2020. Concluding that the proposal is a viable solution to improve the monetary profit in a service station, in turn, it is recommended that the associates apply the proposal and carry out a periodic financial analysis to adjust the internal and external measurements and changes of the gas station.