Elaboración y comercialización de una mayonesa fit

Abstract

This entrepreneur work proposes to analyze the elaboration of MAYONNAISE FIT through healthy products that do not include industrial additives, low in fat, but with a greater quantity of proteins favoring the quality of a nutritious life. For the research, a market study was carried out in which a survey was applied to 383 people from Riobamba canton, resulting in an existing demand of 94%, most of them female, approximately 24 years of age, a multiple correspondence analysis was made to observe the pairs of variables that are dependent, after the analysis we proceeded to perform the matrix of indicators, Burt's matrix, resulting in that 56% of the respondents have not heard of a low-fat mayonnaise, 60 % would be willing to buy this mayonnaise, 44% would like the mayonnaise Fit to be 250gr in size and 62% would pay $ 2 for the mayonnaise that is low in fat and with more protein. Also, in the technical analysis the raw material, the making of the product, the location of the company, design, the production process, as well as the production capacity were detailed. The feasibility of the elaboration and commercialization of the product was determined by executing a financial analysis, resulting in a NPV of $ 20,781.61, an IRR of 36% and the actual period of recovery of the investment is 3 years, 4 months and 11 days. It is recommended that the product is made with all sanitation measures and trained personnel so that the product does not lose its good quality.