Venta y distribución de productos agrícolas de la asociación Conpapa a partir de una tienda online

Abstract

The objective of this study was to check whether it is feasible to create a online store for selling and distributing agricultural products of the association "Conpapa", for which a financial study was carried out, in addition information from customers located in the city of Riobamba and producers of the province of Chimborazo was obtained through surveys carried out virtually; Various analyzes were done to find out the characteristics of the clients, consumption habits, as well as fundamental particularities for the client’s web design preferences. The financial analysis of this study, was performed considering economic indicators the Net Present Value and the Internal Rate of Return. The identification of the characteristics of customers and producers was done from a market study which uses a descriptive analysis of the information collected. The quality of the potato tuber was studied based on the INEN standards 1516 and 1750 and their complementary INEN ISO standards 2859. It is concluded that the creation of a online store is feasible according to the financial analysis in addition to finding a product that meets the required conditions according to INEN 1516, INEN 1750 and INEN ISO standards 2859. It is recommended a study of the variability of the costs of the products, analyze the INEN ISO standard 3951 which focuses on the inspection by variables, and the use of text mining for the analysis of the information collected.