Plan de negocios para el sistema de comercialización de productos terminados de las Organizaciones de Pequeños Productores – OPPS certificadas con comercio justo en Machala

Abstract

The objective of this study was to design a business plan for the trading system of finished products created by small producers - OPPS certified with Fair Trade in Machala city in order to provide a marketing and distribution system for products offered under fair trade conditions, generating management tools that allow a proper administration. The methodology of the study was based on data obtained through digital surveys directed to potential consumers, relevant information to establish the situational diagnosis through the SWOT matrix. The results obtained reflected the need to have a business plan to improve the commercialization and distribution of products elaborated under the fair trade brand, in order to contribute to attract customers and their participation within the market. The proposal was based upon the creation of a project with all the necessary management tools for its correct operation which will need an initial investment of $ 3,889.02, which will be totally paid by the members of the CCJ. It is recommended that this business plan can be considered as a tentative idea to improve the market share of products offered by this organization, and promote its growth as better results can be achieved in cooperation due to marketing and distribution processes will be standardized in order to generate encouraging profitability indicators for this organization.