Diseño de un plan estratégico del Hospital Andino Alternativo de Chimborazo, en la ciudad de Riobamba, período 2019-2023

Abstract

The present research called design of a strategic plan for the Hospital Andino Alternativo de Chimborazo, located in the city of Riobamba, period 2019-2023, was carried out in order to strengthen the management, administrative and operational processes, which will promote short and long term results. The methods used for this research were direct observation, interview directed to the manager, surveys directed to patients and administrative staff, the qualitative methodology allowed to describe the facts of the problem that the institution is going through. The organizational and administrative structure was developed through an internal analysis and a SWOT matrix where the lack of empowerment of the business philosophy by the collaborators, empirical decision making, lack of a manual and training plans for the staff according to the functions they perform were identified. For the development of the proposal a strategic planning was executed according to the needs of the hospital; from which the business philosophy was made, the strategies that help to provide a better health service were proposed. It is recommended to the high management to implement the present investigation where articulation strategies are implemented to optimize the emergency services and thus to homologate all the processes in an integral way, contributing to generate a greater corporate value, commitment and satisfaction to the inpatients and outpatients. In addition to being a reference for other types of institutions in any field, making the appropriate adjustments, in order to promote a commitment to achieve better results in meeting institutional objectives.